#5: Disruptive Insights – How to Build Trust With Prospects & Stand Out From the Crowd
When you’re selling to the cold market, your credibility will not be assumed. In fact, it will be challenged and questioned. The onus is on you, as the seller, to not merely claim expertise — but to demonstrate expertise. This is the key to nurturing relationships with prospective clients on LinkedIn.
#6: Opportunity Engineering – How to Take Prospects from “Ice Cold” to “Red Hot”
The worst thing you can do on LinkedIn is ask a cold connection for a meeting. Not only does it not work, it also makes you look like a desperate spammer. But how can you help the right prospects take the next step with you without spamming your entire network? Watch this video to find out.